The AMA Robert DeLay Social Impact Scholarship recognizes those students creating positive change in the marketing profession and in the world. Social impact" pertains to making a positive difference in the local, regional, or larger community in terms of the environment, social justice, economic fairness, health conditions, quality of life, or other social concerns. Applicants must be an AMA student member and part of an active AMA collegiate chapter. Applicants must hold a leadership role within their AMA collegiate chapter and have used their marketing skills to make an impact both on and off campus. A letter of recommendation from the applicant's AMA chapter Faculty Advisor must be submitted. Applicants may submit an essay or a video essay. Please visit the scholarship's website or contact the American Marketing Association Foundation for more information.